At XXIO, our fundamental philosophy is to develop products and services of the highest quality whilst

remembering the passion, joy and fun that drives the game of golf.

Spirit of XXIO

XXIO [zek-si-oh] is part of the DUNLOP SPORTS CO. LTD family and brings the number 1 golf brand in Japan to Europe. With a long standing tradition of premium golf clubs in Japan, Dunlop Sports is proud to announce the introduction of this advanced product that revolutionises the game for every level of player.

In conducting business, we strive not only in pursuing honesty and integrity but also constantly taking action by considering the end users. We aim to continue functioning as a company that maintains the “trust” of all our stakeholders, such as society, consumers, shareholders, employees, etc.

Ladies world number one - Inbee Park
Supporting the world’s top golfers.

Ladies world number 1, Inbee Park plays XXIO clubs along with most of the top performers on the LPGA tour.


Harnessing the power of supercomputers, we have developed technology that allows us to pause and analyze every detail of the most critical moment in the game: the instant of contact between the ball and the golf club. We call this high-tech digital simulation technology Digital Impact™. With this technology, we are able not only to stop and analyze swing motion at the moment of impact; we can also enlarge and manipulate the image in order to study the most minute phenomena and details, examining internal elements of the equipment and develop products that deliver the best in performance and quality.

By inputting the vast amounts of data we have accumulated over time into our program, we are able to use Digital Impact to create a truly faithful simulation. We apply this technology in research and development to test various design hypotheses, opening the way to further progress toward even higher-quality products.


We are constantly working to further enrich this technology, and we have recently introduced Digital Impact II™, which allows us to consider how our equipment interacts with an actual human player. When analyzing the instant in which the ball makes contact with the club, as well as the seconds immediately preceding and following impact, we focus not only on the equipment itself, but also on its interaction with the player. The results of these experiments have been vital in developing many of the unique designs that distinguish the XXIO range.

XXIO clubs are tested and refined to the highest standards using cutting edge technology such as our robot golfer.

Power Precision Perfection

Precision crafted and meticulously considered

XXIO Golf Clubs deliver the luxury experience of superb craftsmanship, technical innovation and a passion for the game that is at the centre of everything we do. Why not experience the ‘XXIO effect’ now and play golf that makes you smile.